February 2012
2 posts
10 Tips on Writing from David Ogilvy →
cesart:
1. Read the Roman-Raphaelson book on writing. Read it three times.
2. Write the way you talk. Naturally.
3. Use short words, short sentences and short paragraphs.
4. Never use jargon words like reconceptualize, demassification, attitudinally, judgmentally. They are hallmarks of a pretentious…
November 2011
1 post
October 2011
1 post
September 2011
2 posts
3 tags
3 tags
August 2011
1 post
1 tag
July 2011
3 posts
Watchthetableoftruth:
This is really awesome. I think i can mess with this all day.
seawitchery:
I started out clicking strategically… and by the end was just wildly clicking and dancing in my chair.
biancavirina:
CLICK THE SQUARES.
THE WHOLE WORLD NEEDS TO KNOW ABOUT THIS.
THIS THIS THIS THIS!
June 2011
4 posts
CONTENT TALKS
Kristina Halvorson talks with...
May 2011
12 posts
1 tag
em·pa·thy
the action of understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experience of another of either the past or present without having the feelings, thoughts, and experience fully communicated in an objectively explicit manner.
2 tags
“The user is NOT a lower life form.”
– Ken Becker
3 tags
Create Brand Superfans
Forget customer satisfaction. It’s a lagging indicator, not a leading one, and you can’t build a forward-thinking strategy based on historical data. Instead, companies need to take satisfaction to the next level and create advocates of their customers.
Advocacy strongly differs from satisfaction, or even loyalty. It is a business strategy built upon trust, an enduring competitive...
2 tags
“A Great User Experience Is Rooted in Your Attention to Detail”
– Apple iOS Human Interface Guidelines
3 tags
2 tags
When Every Customer Is a New Customer (HBR)
Three factors drive high customer turnover:
Infrequency of use by any one person
Durability
How narrow the age range of the intended audience is
Read more
April 2011
10 posts
“whether you are at a small start up or a large organization, whether you are a...”
– Why We Need Storytellers at the Heart of Product Development | UX Magazine (via betashop)
3 tags
“There is only one boss. The customer. And he can fire everybody in the company...”
– Sam Walton
2 tags
ser·en·dip·i·ty
the art of making happy discoveries, or finding the unexpectedly pleasant by chance or sagacity.
2 tags
“Making the simple complicated is commonplace; making the complicated simple,...”
– Charles Mingus
Numbers Are Our Friends #ias11
Numbers Are Our Friends View more presentations from Julie Strothman
March 2011
9 posts
3 tags
February 2011
9 posts
“People’s first interaction with a new web application should not be an...”
– Luke Wroblewski on registration screens (via knuturdalen)
“Because of the lack of emotional tone in emails, we often have to go the extra...”
– http://the99percent.com/tips/6991/Email-Etiquette-II-Why-Emoticons-(And-Emotional-Cues)-Work
